Most of what a website does happens after somebody hits submit.
Anybody can build you pages. The part that decides whether the site earns anything is what happens in the two seconds after a visitor fills in a form, and that part almost always belongs to nobody. The web person stops at the submit button. The operations person starts at the CRM record. In between there is usually an inbox somebody checks when they remember to.
We build both halves, which is the only reason we can promise that the lead actually lands somewhere, with the right fields, in front of the right person, fast enough to matter.
Build it new
A site built with AI assistance in days rather than months, on files you own, with no platform underneath charging you rent for the privilege of hosting your own words.
Days, not monthsMove it off something
Squarespace, Wix, WordPress, or a builder whose fees keep climbing. We move the content, keep the URLs, and preserve what search engines already know about you.
Redirects mapped firstWork on DNN
Upgrades, module work, rescues, and migrations off DNN when that is the right answer. Twenty-two years on the platform, with contributions in the community codebase.
Since 2004Fix what you have
Keep the site, add the structure. Schema, information architecture, and the connections behind the forms, without throwing away something that mostly works.
Audit firstAlmost nothing breaks inside a website. It breaks in the handoff. A quote request that emails one person who is on vacation. A contact form with four fields when the CRM needs eleven. A booking page that does not know your calendar. A customer who fills out the same information twice because the site and the system were built by people who never spoke.
That gap belongs to no vendor, which is why it survives redesign after redesign. We audit it, we build across it, and it is the reason the website work and the systems work sit on the same invoice here.
Two audiences now, and only one of them has eyes.
Your site has always been read by people and by search engines. There is a third reader now, and it is the one answering questions about your business to somebody who will never visit your site at all. When a customer asks an assistant who does commercial refrigeration repair nearby, something has to find you, understand what you do, and trust it enough to say your name.
Can it be found
Crawlable, fast, correctly linked, with pages that exist for the things people actually search rather than for the things you happen to sell. This part has not gone away and anyone telling you it has is selling something.
Can it be answered from
Whether a machine can pull a clean answer out of your page without guessing. Real headings, direct answers near the question, structured data that matches what the page actually says.
Is it consistent everywhere else
What models say about you is assembled from your site plus every other place you appear. A business described four different ways across four sources gets described vaguely, or not at all.
Does the visit go anywhere
Traffic that lands and leaves is a hosting bill. The path from arrival to a real conversation gets designed here, and the form at the end of it writes into something.
New to the vocabulary? We wrote plain-language explainers: What is AEO · What is GEO · How SEO changed
You are probably renting something you could own.
A page builder at $49 a month is $588 a year, forever, for software that mostly puts text on a screen. Add a form tool, a booking tool, a popup tool, and a hosting plan and it is common to find a small business spending two to four thousand a year on infrastructure for a site that gets updated twice.
Static files on your own server are inexpensive to host, are usually considerably faster than a page builder carrying runtime overhead you never asked for, and cannot be taken away when a vendor changes pricing. Our own site is built exactly this way, with a hundred and forty-eight articles underneath it and no CMS anywhere.
There are not many people left who can do this, and we are still doing it.
DNN runs a great deal of infrastructure that was built when it was the sensible choice, and most of it still works. What has become hard is finding anyone to maintain it. Developers left the platform, agencies dropped support, and plenty of organizations are sitting on an install nobody wants to touch.
Nobody will touch it
Assessment of what you actually have, what breaks if it stays, and what it would take to bring it current. Sometimes the honest answer is that it is fine and needs a security patch.
Version upgrades and module work
Upgrades across major versions, custom module development, and third-party modules that stopped being supported by whoever wrote them.
Off DNN, cleanly
Content, users, URLs, and the search history that came with them. Migrations fail at the redirect map far more often than at the content, so that is where we start.
Checkable, not claimed
Michael has been on the platform since 2004 and our back-end developer is a recognized contributor to the DNN community codebase. That is a public record you can go and read.
From five pages to systems with tens of thousands of records behind them.
The reason a small business gets a useful answer here is that the same team has had to make things work at a scale where being wrong is expensive.
Enterprise work over the years has included large catalogue and data platforms across wine and beverage, agriculture supply, and manufacturing. Details on request, since not every client wants their systems discussed in public.
What it costs.
Fixed fee, scoped before anything starts. Everything below is a build price, not a retainer, and nothing on this page requires a subscription to keep working.
| Engagement | What it covers | Price |
|---|---|---|
| Site over an existing system | New build or full rebuild, structured for search and AI from the start, forms wired into the systems you already run. | $6,500–$12,000 |
| Site plus custom application | Pages over software that does something. Portals, calculators, trackers, member areas, internal tools with a public face. | $18,000–$35,000 |
| Platform migration | Off a page builder or CMS onto files you own. Content, URLs, redirect mapping, and search continuity. | $6,500–$18,000 |
| Legacy platform rescue | Assessment of a DNN or other legacy install nobody will touch. What you have, what is at risk, what it costs to fix or to leave. | $6,500 |
| DNN modernization & migration | Version upgrades, custom modules, third-party replacements, or a full migration off the platform. | $25,000–$75,000 |
| Association or member portal | Membership, directories, processing, archives, and the reporting that governs them. The scale of shootata.com and napha.org. | $25,000–$75,000 |
| Search Visibility Audit | The diagnostic on the site you already have. Standalone, or run alongside a Business Systems Audit. | $2,500 |
A website inside a Business Systems Audit engagement is scoped against the findings and the audit fee credits toward it.
What we will not do.
Sell you a website you do not need
A surprising number of businesses have a site that is fine and a problem that lives somewhere else entirely. If that is your situation we will say so, and the audit is the cheapest way to find out.
Start with the audit →Promise you rankings
Nobody controls what a search engine or a language model decides to show. We can make your site findable, extractable, and consistent, which is the part that is actually in anyone's hands.
What the audit checks →Hold your files
No proprietary CMS, no locked builder, no account in our name. If you decide next year that you would rather work with someone else, you take everything and go.
Rebuild something that works
Plenty of sites need structure rather than a redesign. Fixing what you have is usually cheaper and it keeps the search history you already earned.
Start with what is actually wrong, not with a redesign.
Most of these engagements begin as an audit, and about a third of them end with us recommending a smaller job than the one that was asked for. That is the point.
Before you decide.
What makes a website different from a platform?
A website presents information. A platform does work: members log in, records update, forms write into systems, and data moves. Most business sites are a few pages sitting over a platform.
Do I own the website you build?
Yes. Every file, the repository, the domain, the hosting account, and the documentation. There is no CMS licence, no page builder subscription, and no seat fees.
Will the contact form connect to my CRM?
That is the point. The web person usually stops at the submit button and the operations person starts at the CRM record, and in between there is an inbox somebody checks when they remember.
What does a website cost?
From $6,500, built once with no monthly platform fee. Domain, hosting and any third-party services you use remain yours to pay.
Can you work on the site I already have?
Yes. An audit of an existing site is usually the better starting point, since half of what fails on a website fails because of something behind it.