A lot of people are asking about your business without ever visiting your site.
They ask an assistant instead. It answers from whatever it can find and understand about you, and then it either says your name or it says somebody else's. You do not get to see that conversation and you cannot check it in an analytics dashboard.
This audit looks at what a crawler sees, what a language model can extract, whether the story about your business holds together across every place it appears, and where the traffic actually goes once it lands. Findings are sequenced, same as every audit we do, because a schema fix on a page nobody can crawl is wasted work.
SEO, AEO, and GEO, without the vocabulary problem.
Three acronyms get sold as three products by people who deliver roughly the same work. They are not the same thing, but they are also not three separate budgets. Here is the short version, and there is a longer plain-language one behind each link.
Getting found in a list of links
The original one. Can a search engine crawl your site, understand what each page is about, and decide you belong on the results page for something people search. Still the foundation, and everything below depends on it working.
Getting used in an answer
When the result is a written answer rather than ten blue links, something has to be able to lift a clean, correct statement out of your page. Pages written as one long block of prose with a decorative heading are hard to lift from.
Getting described correctly
What a model says about your business is assembled from your site plus your listings, profiles, directories, and anywhere else you are mentioned. When those disagree, the model hedges or picks a competitor it is more confident about.
Mostly one job
Be findable, be clear about what you do, say the same thing everywhere, and make the page easy to quote. Anyone selling these as three retainers is billing you three times for overlapping work.
Longer explainers in The Automation Files: What is AEO · What is GEO · How SEO changed
Ask Google's AI Overview about Onizuka Studio right now and it will tell you we are a DNN web development shop. That was true for a long time. It stopped being the main thing we do a while ago, and the model has no idea, because the description it assembled came from a decade of pages, profiles, and directory listings that all still say the old thing.
Nothing is broken. The site works, the rankings are fine, and the traffic arrives. The business is simply being described as something it no longer is, to people who will never see the correction. That is the failure this audit is built to catch, and we are currently our own case study for it.
Four layers, in the order they have to be fixed.
Findings come back sequenced rather than as a checklist, because there is no point rewriting a page that a crawler cannot reach and no point building consistency across directories while your own site still describes you three different ways.
What comes back
A sequenced roadmap in the same shape as every other audit we produce. Each finding traces to something we observed, states plainly whether it is something you can do, something your team can do, or something that needs a developer, and shows what it blocks and what it unblocks.
Findings on the external side are marked as observed rather than reported, because we checked them ourselves instead of asking you. That distinction matters and we keep it visible on the page.
You can implement it yourself, hand it to whoever maintains your site, or bring it back to us. It is written to be useful in all three cases.
Where this sits.
The search visibility work is one half of a picture. It is priced as part of the audit rather than as a standalone product, for the reason in the box at the top of this page.
| Engagement | What it covers | Price |
|---|---|---|
| Operations Audit | Self-service. Your operations, your systems, your sequencing. Does not include the external side. | $995 |
| Business Systems Audit | Internal only. Verified rather than self-reported, architect-led throughout. | $4,500 |
| Search Visibility Audit | Standalone. The four layers above, sequenced. Runs alongside a Business Systems Audit if you want both sides. | +$2,500 |
| Full Systems Audit | Both audits in one engagement, with the dependencies running across the seam. Less than buying them separately. | $6,500 |
Implementation is scoped separately from the findings and the audit fee credits toward it.
What this is not.
Not a rankings guarantee
Nobody controls what a search engine or a model decides to show, and anyone who says otherwise is describing something they cannot deliver. We can make you findable, extractable, and consistent. The rest is not in anyone's hands.
Not a retainer in disguise
The audit is a fixed fee with a deliverable at the end. The findings do not expire if you decline it.
Not a crawler export
Running a site through a tool takes four minutes and produces a spreadsheet of two hundred undifferentiated issues. That is a data source for this audit, not the audit.
Not content marketing
This tells you what is structurally wrong and what to write. It does not come with a writer, and publishing forty articles is rarely the first thing that should happen anyway.
Why that changed →Find out what is being said about your business when you are not in the room.
The free scan covers the operations side and takes a few minutes. The search visibility work starts from a real audit engagement, and we will tell you before you book whether we think you need it.
Before you decide.
What is a search visibility audit?
An audit covering four layers: what a search crawler can reach and index, what a language model can extract and attribute, whether the description of the business is consistent everywhere it appears, and what happens to a visitor between arriving and starting a conversation.
What is the difference between SEO, AEO and GEO?
SEO is about ranking in a list of links. AEO is about being the source an answer engine quotes when it responds directly. GEO is about whether a generative model has enough consistent, extractable information about a business to name it at all.
Why does AI search visibility matter?
People increasingly ask an assistant rather than searching and clicking. The assistant answers from whatever it can find and understand, then names a business or names a competitor.
How much does it cost?
$2,500 standalone. It can run alongside a Business Systems Audit, and the two together are less than buying them separately.
Is fixing structured data enough?
No. Schema on a page a crawler cannot reach is wasted work, and a well-optimised page that sends leads into an unmonitored inbox does not produce revenue.